Mujer Raíz | Case study by Maximiliano Cuevas

Mujer Raíz brings together sessions, workshops, products, and wellness resources. The site organizes them around how each visitor wants to engage.

Each path leads to a clear next step and provides the information needed to choose.

Flowers, hands, and herbs shape the visual language, with natural tones and breathing room between sections.

Each option explains what it includes, what the visitor needs and how to begin.

Focus

Wellness, somatics and nutrition

Decision

Organize the experience around visitor intent

Information architecture

Sessions, workshops, products and resources

Deliverable

Content website and online store